Q&A with Chloe Hubbard, owner of Grace & Joy Clothing Company
- 16 hours ago
- 3 min read
By Like Media Team
Grace & Joy Clothing Company began as a family vision and has grown into a staple in Sandpoint. After stepping in during an unthinkable season, Chloe now leads the business with a deep sense of purpose, carrying forward what her mom started while continuing to shape the store, its style, and its connection to the community.
Q. Grace & Joy Clothing Company began as a family dream. What does the brand represent today?
A. My mom created a space where women could find pieces that made them feel confident and joyful, but more than that, it was about community and connection. My sister, Lillian Hubbard, had moved to Thailand, and my mom was inspired by the goods she saw in the markets. She brought items back to Sandpoint, sold them at a home party, and used that momentum to return and buy more. That led to opening our first 500 sq ft store on Church Street. Today, we’ve grown into a 7,000 sq ft space on Cedar Street, with my sister still sourcing from Thailand. The store has evolved since 2012, and now I’m stepping in to make it my own while staying true to what my mom built.
Q. After your late mother’s diagnosis, you stepped in to lead the business. What was that season like?
A. When we were told her diagnosis was terminal, it changed everything overnight. Running the store during that time was a huge responsibility, but it also became a place of refuge. It gave me something to focus on when everything felt out of control. The store has always been an extension of my mom, from her style to how she connected with people. I was incredibly close with my mom, so stepping into that role while grieving was deeply emotional, but it also kept me close to her. My team has been the heart of Grace & Joy. Many have been with us since my mom opened in 2012, and their loyalty carried us through that transition. They stood by the business and me during a difficult time. I’m grateful to carry her vision forward with them.
Q. You were also six weeks postpartum at the time. How did that shape your perspective?
A. Being six weeks postpartum while my mom was facing terminal brain cancer was one of the most complex seasons of my life. I was caring for a newborn while watching my mom lose her memory. It forced me to step into leadership quickly and learn how to balance grief, motherhood, and the business all at once. That season clarified what matters most. It’s not just about building something successful; it’s about the people you’re building it for. Now, some of my favorite moments are bringing my kids into the store and letting them be part of it.
Q. How did the Sandpoint community show up for you during that time?
A. The support from Sandpoint was incredible. We had meals delivered, flowers showed up, and people we didn’t even know stepped in to help. It made me appreciate this community in a completely new way.
Q. With spring arriving, what styles are you most excited to bring in?
A. Spring and summer buying was so fun this year. We’re bringing in bright, colorful dresses and easy pieces that are perfect for events like the Fourth of July and the Festival at Sandpoint. I love anything that makes someone feel good the moment they put it on.
Q. You’re growing your YouTube presence as well. What’s driving that focus?
A. My sister started her YouTube channel in 2020, which inspired me to start mine during COVID to help promote our website. Over time, I’ve grown to love sharing our story through vlogs. My mom and I used to do weekly live videos together, and I still continue those today. I miss doing them with her, but I know she would be proud. Moving forward, I’m focused on continuing to grow our online presence while staying connected to the heart of the store.
Grace & Joy Clothing Company
102 Cedar Street
Sandpoint, ID
208.946.1923
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